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Cookie Policy


This Cookie Policy explains how Smardaten and its group companies (collectively “Smardaten”, “we“, “us“, and “ours“) use cookies and similar technologies to recognise you when you visit our websites at (“Websites“).  It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website.  Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Smardaten) are called “first party cookies”.  Cookies set by parties, other than the website owner, are called “third party cookies”.  Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics).  The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites.  Third parties serve cookies through our Websites for analytics and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below:

Types of Cookie


Who Serves these    Cookies

Disabling Cookies

Functionality   Cookies

These are basic cookies   for the website load balancer and performance tracking.


These cookies may not be   disabled without affecting the functioning of the Websites.

Performance cookies:

These cookies are used to enhance the performance and functionality of   our Websites but are non-essential to their use. However, without these   cookies, certain functionality like forms may become unavailable.

Marketo cookies used to   support Websites forms

You have the right to   reject these cookies by clicking on the ”Decline” button on the Websites   Cookie Banner.

Analytics and customization   cookies:

These cookies collect   information about your geographic location and the links clicked, that is   used either in aggregate form to help us understand how our Websites are   being used or how effective are marketing campaigns are, or to help us customize   our Websites for you.

Google Analytics for   website usage analytics, links enablement, and visitors’ geo-localisation

You have the right to   reject these cookies by clicking on the ”Decline” button on the Websites   Cookie Banner.

How can I control cookies?

You have the right to decide whether to accept or reject cookies non-essential to the functioning of the Websites by clicking on the ”Decline” button on the Smardaten website cookie banner.

You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.   As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.


Cookies and CCPA compliance at Smardaten

If you are an EU/UK consumer, you direct Smardaten to share your personal information when you accept cookies on our websites.  If you do not want Smardaten to share your personal information via cookies, please click the “Decline” button on the Smardaten website cookie banner.

Smardaten does not sell personal information of consumers

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.


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